IWCO DIRECT JOINS THE PRINT COUNCIL

WASHINGTON, DC, February 5, 2007 — The Print Council, a national business development initiative dedicated to promoting the greater use of printing and print media, today announced that IWCO Direct, a leading national provider of integrated direct mail solutions, has joined the growing membership of the organization. As a member of the Council, IWCO Direct adds its support to the alliance of companies dedicated to increasing the market for printed materials.

“We look forward to working with The Print Council to be advocates for the power of print,” said Jim Andersen, IWCO Direct President and CEO. “We will work hard with them on a number of issues, including strengthening the printing industry workforce, supporting legislative and regulatory policies that impact our industry, and increasing awareness of the value of print.”

Ben Cooper, Executive Director of The Print Council, commented, “We are delighted to welcome IWCO Direct as our newest partner in raising industry-wide awareness of the vitality of print and the important role it plays in the nation’s economy for advertisers and the entire communications stream.”

About IWCO Direct
IWCO Direct (www.iwco.com) has served the direct marketing needs of North American companies for more than 35 years. With production facilities in New York and Minnesota, IWCO Direct is one of the nation’s fastest growing providers of direct marketing solutions. IWCO Direct provides direct marketing like no one else by seamlessly supplying all direct mail production services – print, envelope, plastic, mailing, fulfillment, and data services – in an integrated “total package” supply chain solution. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™ commingling and logistics management programs.

About The Print Council
Through education, market development, enhanced awareness, advocacy and research, The Print Council serves the industry by working to develop, maintain and expand the market for printed materials. Launched in 2003, The Print Council’s members now number in the hundreds, representing more than 50 companies, including many of the largest names in the industry. For more information about The Print Council, contact Ben Cooper, Executive Director, at 202-973-5977, by e-mail at bycooper@wms-jen.com, or on the Web at www.ThePrintCouncil.org.

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