IWCO Direct Announces New High-Speed Mail Processing Technology
Center
Chanhassen, MN (November 17, 2004) — IWCO Direct,
an integrated direct mail services company, announces the establishment
of a new high-speed
mail processing technology center on its Chanhassen, MN campus. Scheduled
to go live in January 2005, the Center will utilize all new high-speed
equipment and technology to expand both capacity and capabilities for
North America’s leading direct marketers.
“
IWCO Direct's expansion initiatives are focused on high speed lettershop
equipment to support our print, plastics and envelope platforms and the
complex products and programs that are used by today’s leading
direct marketers to increase response rates,” said Jim Andersen,
president and CEO. “We have designed the new facility to respond
to the market’s demand for seamless production, enhanced quality
and accuracy, and
speed-to-market.”
In June, IWCO Direct announced expansion plans for its
Little Falls, MN facility that included high-speed affixers, embossers,
bindery lines,
inserters, and a fifth Siemens Dematic Delivery-Point Bar Code Sorter
(DBCS) for commingling. The efficiency gains from the new equipment
in Little Falls accelerated IWCO Direct’s plan to establish a new
high-speed mailing center in Chanhassen. In addition to investing in
its
current facilities, IWCO Direct is pursuing an acquisition outside of
Minnesota.
“The next phase of our plan - geographic expansion
of our platform - will deliver additional benefits to customers by adding
proximity to population
centers to our already powerful commingling services,” said Tom
Wicka, executive vice president–Marketing and Sales. “We
continue to see an expansion of programs and evidence that direct mail
is the most effective channel for marketers who need to acquire new
customers, re-activate former customers, and expand share of wallet
with existing
customers.”
The new facility will operate 24/7 and will create more
than 80 new full-time jobs in the manufacturing sector.
IWCO Direct, headquartered in Chanhassen, Minn., has served
the needs of North American direct marketers for more than 35 years.
IWCO Direct provides direct marketing like no one else by seamlessly integrating direct mail services from a
primary campus resulting in streamlined production for all components – printing,
plastics, envelope conversion and mailing services. IWCO Direct’s industry
experience and technology along with proprietary P.O.S.T. (Postal Optimization
Strategy and Technologies) and RideShare™ commingling and logistics management
programs deliver dramatic postage savings and faster time to market.
-end-
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