IWCO Direct Completes Acquisition of Valpak® Production Facility in Elm City, North Carolina

Chanhassen, MN (December 19, 2007) – IWCO Direct, the nation’s leading provider of integrated direct mail production services and solutions, announced it has completed the acquisition of Cox Target Media’s Valpak® Production Facility in Elm City, North Carolina.

In October 2006, IWCO Direct announced an agreement to purchase the Valpak® production facility. The agreement included a phased transition to be completed in the fourth quarter of 2007. IWCO Direct has been producing work in North Carolina since February. In October 2007, IWCO Direct announced its intent to expand the North Carolina facility beyond the initial plan to include an industry-leading “Super Commingle” site to drive postal optimization strategies for IWCO Direct clients. With the expansion, this operation is expected to generate more than $80 million in revenue and employ more than 500. Terms of the deal were not disclosed.

About IWCO Direct
IWCO Direct (www.iwco.com) has served the direct marketing needs of North American companies for more than 35 years.  With production facilities in New York, Minnesota and North Carolina, IWCO Direct is one of the nation’s fastest growing providers of direct marketing solutions. IWCO Direct provides direct marketing like no one else by seamlessly supplying all direct mail production services – print, envelope, plastic, mailing, fulfillment, and data services – in an integrated “total package” supply chain solution. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™ commingling and logistics management programs.

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